GTM Strategy & Planning
Define your ICP, positioning, messaging, and launch plan for maximum market impact.
GTM Engineer · Nairobi, Kenya
I build
I build
go-to-market
engines.
I help B2B companies turn strategy into revenue. From ICP definition to pipeline execution — I build the systems that generate growth.
B2B Revenue Focus
GTM Full-Stack
0→1 Pipeline Built
Services
How I help B2B companies grow.
I treat go-to-market as a system to be designed, tested, and optimized — not a checklist to be completed.
Demand Generation
Build predictable pipeline through ABM, content strategy, and multi-channel campaigns.
Sales Enablement
Equip your sales team with playbooks, processes, and tools that close deals faster.
Revenue Operations
Align marketing, sales, and CS with unified data, workflows, and analytics.
Product-Led Growth
Design onboarding, activation, and retention loops that turn users into revenue.
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Process
How we work together.
We implement in sprints, test fast, and double down on what works. Once the engine runs, we refine and scale.
01
Discovery & Audit
Map your current GTM stack, pipeline, and customer journey to find the highest-leverage gaps.
02
Strategy Design
Build a custom GTM plan: ICP, channels, messaging, tech stack, and KPIs.
03
Execution & Iteration
Implement in sprints, test fast, and double down on what works.
04
Scale & Optimize
Refine the playbook and hand it to your team or keep scaling.
GTM
Engineer
Engineer
About
Why Benson Mwangi.
I'm a go-to-market engineer who helps B2B companies turn strategy into revenue. I've seen too many great products fail because the GTM motion was an afterthought.
My approach treats go-to-market as a system to be designed, tested, and optimized — not a checklist to be completed.
- Cross-functional GTM experience across marketing, sales, and CS
- Data-driven decision making grounded in pipeline metrics
- B2B revenue focus from ICP definition to closed-won
Writing
Latest Articles.
Nov 29, 2025
My First Hand-Written Post
Testing out the power of Astro with a hand-written post.
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The Power of CSS Variables
How to use CSS variables to create a flexible and maintainable design system.
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Getting Started with Astro
Why I chose Astro for my portfolio and how it makes building static sites a breeze.
Read ArticleReady to grow?
Let's build your
GTM engine.
Book a free 30-minute strategy call. No pitch, just a conversation about your growth.
Book a Strategy Call